Indian males’s cricket workforce head coach Gautam Gambhir has filed a lawsuit within the Delhi excessive courtroom in search of aid towards what he described as misuse of his identification by way of synthetic intelligence (AI) instruments, deepfakes, and unauthorised industrial use, information company ANI reported on Thursday. In his petition, Gambhir has named a number of social media accounts, intermediaries and e-commerce platforms as defendants. He has sought a everlasting injunction to restrain them from utilizing his title, picture, voice or persona with out his consent.
The go well with is filed towards 16 defendants together with recognized social media accounts (JanKey Frames, Bhupendra Paintola, Legends Revolution, gustakhedits, cricket_memer45, GemsOfCrickets, Crickaith, Sunny Upadhyay, @imRavY_), e-commerce platforms (Amazon, Flipkart), platform intermediaries (Meta Platforms Inc., X Corp., Google LLC / YouTube), and the Ministry of Electronics & Info Expertise and Division of Telecommunications as proforma events to facilitate implementation of any courtroom order, the ANI report stated.The previous BJP MP has additionally requested a direct ex-parte ad-interim injunction for the removing of all such content material and to cease additional circulation whereas the case is into account.The petition additionally seeks damages of Rs 2.5 crore together with rendition of accounts.In line with the plea, there was an increase since late 2025 in fabricated digital content material created utilizing AI instruments similar to face-swapping and voice cloning, which allegedly present him making statements he by no means made.The submitting states that a few of these movies — together with a pretend resignation announcement and fabricated remarks on senior cricketers — obtained lakhs of views, which, in keeping with him, misled the general public and affected his status.Gambhir has additionally alleged that his identification has been used for industrial functions by way of the sale of unauthorised merchandise on e-commerce platforms with none permission or licensing.The go well with has been filed towards 16 defendants, together with social media accounts, intermediaries similar to platform operators and e-commerce entities. Authorities authorities have been included as professional forma events to make sure implementation of any courtroom instructions.
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The petition invokes provisions beneath the Copyright Act, Commerce Marks Act and Industrial Courts Act. It additionally depends on judicial precedents that recognise character and publicity rights as enforceable, together with in instances involving AI-based misuse.Highlighting the problem, Gambhir has acknowledged that his identification has been “weaponised” by nameless accounts to unfold misinformation and generate income, including that the matter raises considerations past private hurt, together with problems with dignity and authorized safety within the context of synthetic intelligence.The matter is predicted to return up earlier than the Delhi excessive courtroom within the coming days for consideration of interim aid.
