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Social Media Digest – Chinadaily.com.cn

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Younger individuals are embracing wired earphones for type and ease.[Photo/VCG]

Earphone renaissance

No charging, no gadget pairing — simply plug in your earphones and benefit from the music. After being overshadowed by wi-fi Bluetooth earbuds for practically a decade, wired earphones are making a comeback in 2026.

In response to the market analysis agency Circana, gross sales of wired earphones rose by 20 p.c within the first quarter of this 12 months.

On the social media platform Xiaohongshu (Pink-Observe), the hashtag “wired-earphone outfits” has additionally gained reputation, with younger netizens creatively incorporating them into their type — utilizing them as necklaces, belt decorations, and even hair equipment — bringing again the Y2K aesthetic.

So, what”s driving this revival? Many individuals say Bluetooth earbuds are simple to misplace and require fixed charging, whereas wired earphones are easy, dependable, and all the time prepared to make use of.

In in the present day’s fast-paced digital world, the ever-present earphone cable has come to represent easy, reliable freedom — with a contact of nostalgia and retro appeal.

As one Xiaohongshu person places it: “With wired earphones, you may get pleasure from lossless audio on music apps. And whenever you’re with somebody you want, you may share one aspect of the earphones. You sit shut and benefit from the music collectively — it is actually romantic.”

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