Amazon launched its authorised documentary about Melania Trump in additional than 100 UK cinemas this week, anticipating it to be a blockbuster, however the ticket gross sales have been up to now “delicate.”And the movie, whose rights have been purchased by Amazon MGM Studios for $40m (£30m) –reportedly included a substantial sum to the topic of the movie, and is spending $35m on a world advertising and marketing push. This spend has up to now been largely within the US, with TV spots, billboards and a takeover of Las Vegas’s immersive occasions venue The Sphere.
And that movie bought one ticket for the primary 3.10 pm screening on Friday at its flagship Islington department in London, whereas two have been booked for 6pm.On the time of publication, all seats remained accessible for the 28 screenings of Melania on the Blackburn, Castleford and Hamilton branches.The image was barely rosier on the Cineworld in Wandsworth, which had bought 4 tickets, whereas 5 backrow seats have been additionally booked on the Cineworld in Broughton.Richards informed the Telegraph he obtained a substantial variety of emails from the general public criticising Vue’s choice to display screen the movie. “I’ve informed everybody that, no matter how we really feel concerning the film, whether it is BBFC [British Board of Film Classification] authorised we have a look at them and 99% of the time we’ll present it,” he mentioned. “We don’t play decide and jury to censor motion pictures.”The movie documented the 20 days previous Donald Trump’s return to energy in January 2025. It was screened on the White Home on Saturday and was set to have its official premiere at Washington’s Kennedy Heart, which the President renamed the Trump-Kennedy Heart in a legally disputed transfer, on Thursday, earlier than its launch in 27 nations.
Netizens react
The movie’s ticket sale and finances did made public chuckle on social media. One of many customers on X mentioned, “I am sorry, that is hilarious ! 𝐎𝐧𝐥𝐲 𝐨𝐧𝐞 𝐭𝐢𝐜𝐤𝐞𝐭 𝐬𝐨𝐥𝐝 for UK première of Melania’s movie – gross sales being described as “𝙨𝙤𝙛𝙩” 🤡 Trump simply lies about it being a sell-out, in fact he does ! Who frankly would go and see such a factor ? 🤡”One other mentioned, “Congrats on getting Amazon to waste $30+M to market this rubbish to empty theaters. Hilarious.”One consumer mentioned, “Melania the Film is a catastrophe for Amazon and embarrassing AF for Melania and Trump. $5M opening weekend. They paid her $40 million and one other $35M to get it into 1,400 theaters throughout 27 nations. That’s a median of $3,571 for every theater. FAILURE!”“I’M LAUGHING SO LOUD I SCARED MY DOG AND I ALMOST PISSED MY PANTS🤣🤣 THEY SPENT OVER 35 MILLION DOLLARS ON MARKETING THE MELANIA TRUMP MOVIE IN ENGLAND AND IT RESULTED IN ONE TICKET SOLD🤣😂🤣😂 ONE ******* TICKET 😂🤣😂🤣😂🤣😂🤣😂🤣🤣😂” one other mentioned.
