By providing greater storage at the identical value level, Apple is positioning the 17e as a stronger worth possibility [File]
| Photograph Credit score: Apple
Apple on Monday launched iPhone 17e, its extra inexpensive smartphone mannequin that begins at a value of $599 with 256 gigabytes of storage, as it seems to defend its share in a fiercely aggressive world handset market.
The transfer comes as reminiscence chip costs climb amid a worldwide scarcity, suggesting Apple is prepared to take in some part price strain to make its lowest-priced mannequin extra compelling.
By providing greater storage at the identical value level, Apple is positioning the 17e as a stronger worth possibility as it seems to draw new customers and defend market share in opposition to rivals going through tighter provide constraints.
Some analysts view the upper storage on the similar beginning value as successfully a value lower, since prospects beforehand needed to pay an upcharge to entry the upper capability.
“Apple right now introduced iPhone 17e, a strong and extra inexpensive addition to the iPhone 17 lineup. On the coronary heart of iPhone 17e is the latest-generation A19, which delivers distinctive efficiency for every little thing customers do. iPhone 17e additionally options C1X, the latest-generation mobile modem designed by Apple, which is as much as 2x quicker than C1 in iPhone 16e,” stated the corporate.
Revealed – March 03, 2026 08:31 am IST
