Over the previous few days, UpScrolled went from a comparatively unknown app to the highest of the App Retailer, as customers flocked away from TikTok. Listed here are the main points.
A number of days in the past, the years-long saga involving the way forward for TikTok within the US lastly reached a conclusion, as a U.S.-based three way partnership now runs the app.
This transition, nevertheless, hasn’t been clean, with customers experiencing a wave of technical glitches and repair disruptions during the last week.
This, alongside issues concerning TikTok’s new house owners’ shut relationship with the present U.S. administration, prompted customers to search for different apps to satisfy their scrolling wants, with many touchdown on UpScrolled.
When you’ve by no means heard about UpScrolled, you’re not alone. The app was launched simply 7 months in the past, and its final App Retailer replace was on November 2, 2025.
But, it appears to be the main candidate to interchange TikTok for a subset of customers trying to transfer away from the app. UpScrolled reached the highest of the App Retailer over the previous week and is at the moment in second place, behind ChatGPT.
UpScrolled is developed by Australian-based Recursive Strategies, an organization based and owned by Jordan-born app developer Issam Hijazi, who’s additionally an Australian citizen.
Simply yesterday, Hijazi posted a video on UpScrolled celebrating the truth that the platform had crossed 1 million customers.
Within the submit, he thanked the app’s newfound group for permitting it to develop “at a tempo [he] may solely have dreamed of,” detailed his background, and defined his motivation to construct and run the app.
9to5Mac’s take
As anybody who’s lived via comparable exodus occasions on different social networks will in all probability let you know, this clearly doesn’t imply that TikTok is doomed, or that UpScrolled has made it as a definitive substitute.
But it surely does underscore the truth that even well-established social networks are at all times only a few missteps away from falling out of favor with a subset of their customers.
And if you’ve bought round 2 billion customers, any small subset of them can quantity to an enormous alternative for rivals, outdated and new.
You could find UpScrolled on the App Retailer.
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