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Friday, February 3, 2023

Indian app Pixstory makes pitch against hate online at Arsenal-United game

FeaturedSports NewsIndian app Pixstory makes pitch against hate online at Arsenal-United game

In an effort to raise awareness against online hate, NBA star Dwight Howard, who is the brand ambassador for the Pixstory app, created a neat social media post to kick off the action at a high-profile Premier League game between Arsenal and Manchester United. . Emirates Stadium in London on Sunday. More than 50,000 fans have since used Pixstory clappers to speak out against online trolling and abuse.

“Misinformation harms our democracies and our societies. Imagine the toxicity, harassment and hate speech our children are exposed to on a daily basis. I know how it affects me. And I don’t want any athlete, any kid, any fan, or anyone on or off the field to go through that,” Howard said to the capacity crowd.

Global personalities from the corporate world attended the event, including Amit Mittal, former special adviser to US President Joe Biden, SoftBank Chief of Staff Yusuke Sasaki and Coca-Cola senior official Kara Sweeney.

Speaking on the occasion, Pixstory founder Appu Suresh said: “We are trying to create a space where integrity is valued over virality. Community over controversy. Truth over trolls. Our phone is the arena and our words are ours.” There is football.

Arsenal, who are top of the Premier League standings, have a partnership with Pixstory, an app that provides a new way to engage with each other online without worrying about hate speech. Using state-of-the-art AI, Pixstory’s algorithms filter out hate speech, promote civility in conversation and break down the echo chambers that form on social media.

Apart from Arsenal, marquee clubs including Juventus and PSG Feminine have partnered with Pixstory in a mission to create a better social media space. The sports arena is also prone to abuse of online players. During the FIFA World Cup in Qatar, French footballers, including Kylian Mbappe, came under the brunt of racist and hateful comments on social networks. A staggering 92% of the England women’s team received hate speech on social media during Euro 2022.

(tags to translate) Manchester United


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