We’re dwelling in an period the place anybody is usually a creator. As cell phones make it easy to seize high-quality video, what was as soon as for professionals has grow to be a part of on a regular basis life.
Samsung Electronics has independently developed the APV (Superior Skilled Video) codec, a expertise designed to allow high-quality video modifying, and has launched it as open supply. The codec made its debut on Galaxy S26 Extremely launched in March, setting a brand new benchmark for cellular video creation. By preserving picture high quality whereas minimizing loss all through the modifying course of, APV allows extra exact, professional-grade video manufacturing.
Samsung Newsroom sat down with builders from the Visible Resolution Crew of Cellular eXperience (MX) Enterprise at Samsung Electronics to listen to the story behind APV, from technical challenges confronted in growth to the considering that formed it.
Junseang Min(left) and Sunmi Yoo(proper) of MX Enterprise at Samsung Electronics
Q. What led to the event of the APV codec?
Yoo: Standard video codecs expertise some information loss through the compression course of required to scale back file measurement. Particularly, as repeated modifying course of are likely to lead to noticeable degradation in picture high quality, a brand new codec has been developed to basically deal with these limitations.
To this finish, we proposed a collaboration with Samsung Analysis. Samsung Analysis took the lead in standardizing APV, after which MX enterprise labored carefully over the previous three years to make sure its assist as a part of the Android customary.
Q. What’s the APV codec, and what are its key benefits?
Yoo: APV is a video codec that has been formally standardized by the Web Engineering Job Power (IETF). It’s optimized for modifying, preserving as a lot information as attainable whereas delivering glorious compression effectivity relative to picture high quality. On the identical high quality degree, it might probably cut back file measurement by greater than 10 p.c in comparison with related codecs.
Min: It additionally delivers refined coloration replica primarily based on the YUV 4:2:2 and achieves visually lossless degree of picture high quality, whereas sustaining minimal degradation even after a number of rounds of modifying.
Sunmi Yoo discusses key benefits of the APV codec
Q. Why did you select to launch APV as open supply?
Yoo: We selected to develop APV as open supply to encourage wider adoption and to construct an ecosystem via standardization — in the end bringing the expertise and its advantages to extra customers. Irrespective of how superior a expertise is, if it isn’t broadly used, it turns into out of date.
Q. What had been the important thing priorities in implementing APV codec on a cellular gadget?
Min: Shifting from standardization to commercialization was a problem on a totally totally different degree. To allow real-time processing of UHD and 8K video inside the constraints of cellular units, efforts had been centered on thermal administration and system-level optimization. With APV, UHD 30fps footage can attain as much as 6GB per minute, so we partnered with Samsung Electronics’ Reminiscence Enterprise to make sure information storage stability. Because of validating the newest Samsung moveable SSD fashions throughout all recording resolutions on Galaxy S26 Extremely over greater than 9 take a look at cycles, steady information switch efficiency was secured even beneath high-load situations.
Yoo: Constructing the APV ecosystem additionally required shut collaboration with a variety of companions. We labored carefully not solely with chipset producers, but additionally with firms creating modifying instruments and video gamers.
Q. How does it really feel to see the APV codec debut on Galaxy S26 Extremely?
Yoo: As extra expert-level customers similar to YouTubers and influencers emerge, we wished to decrease the limitations to entry for video manufacturing, which has historically required entry to skilled tools. Galaxy S26 Extremely comes with 4 built-in cinematic LUTs(Look-Up Tables), and we hope this permits extra customers to simply create film-like visuals proper from their arms.
Min: What stands out most to me is creating a devoted professional equipment for Galaxy S26 Extremely in collaboration with a digicam accent specialist. Regardless of the tight timeline main as much as the Galaxy Unpacked the place the product was unveiled, we had been capable of refine the general high quality, which makes it particularly significant. It laid the muse for Galaxy to be utilized in skilled video manufacturing workflow.
Junseang Min talks concerning the APV codec debut on Galaxy S26 Extremely
Q. As a developer from the Visible Resolution Crew, what are your plans going ahead?
Yoo: We plan to proceed advancing the codec in order that each customers and creators can discover even higher worth in Galaxy-based video modifying. By means of APV, we sit up for the day when Galaxy S26 Extremely is even utilized in movie manufacturing environments.
Min: Our purpose is to make it simpler for on a regular basis customers to create skilled, cinematic content material. We’ll additionally proceed collaborating with companions to broaden the APV ecosystem.
With the APV codec, Galaxy S26 Extremely strikes past incremental innovation. It lowers limitations to entry whereas elevating the bar for what cellular video manufacturing might be. An period has arrived the place a single Galaxy gadget can take customers from taking pictures to modifying to sharing at knowledgeable degree. And, on the intersection of Galaxy S26 Extremely’s expertise and creators’ creativeness, the probabilities are large open.
