Topline
The producer of a pair of aviator-style sun shades that French President Emmanuel Macron sported on the World Financial Discussion board in Davos loved a 28% bump in its inventory value Thursday after the glasses sparked 1000’s of sarcastic jokes and memes on-line.
France’s President Emmanuel Macron through the World Financial Discussion board annual assembly in Davos on Jan. 20, 2026.
AFP through Getty Photos
Key Info
Italian firm iVision Tech, which introduced legacy French eyewear model Henry Jullien in 2023, added about $4.1 million to its market cap Thursday after Macron wore the sun shades throughout his speech in Davos, Switzerland.
The glasses Macron wore had been a pair of Pacific S 01 Double Gold sun shades that retails for €659 (about $775).
Stefano Fulchir, the president of iVision Tech, instructed the Guardian Macron has owned the sun shades since 2024 when he purchased them as a diplomatic present through the G20 summit, and added on a second pair for himself.
Macron rocked the eyewear to cover a subconjunctival haemorrhage, or a burst blood vessel in his proper eye, which he referred to as “completely benign.”
The look additionally bought the meme remedy on social media with photos circulating exhibiting Macron subbed into posters for “Prime Gun,” “Cobra” and “Terminator.”
President Trump additionally mocked Macron, sarcastically asking, “I watched him yesterday with these lovely sun shades. What the hell occurred?”
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Shocking Truth
When information unfold that Macon was rocking Henry Jullien, the corporate’s web site crashed for a lot of the day, the Guardian reported.
Key Background
Henry Jullien, which has been making sun shades since 1921, produces about 1,000 of the sun shades worn by Macron per 12 months, Fulchir stated, at a manufacturing facility north of Geneva that has solely 10 employees members. The glasses are all hand assembled and made utilizing an “historical approach,” per iVison, that entails gold bolding quite than the way more frequent—and cheaper—strategy of gold plating. The model additionally made headlines final 12 months when actress Sigourney Weaver wore a pair of its courses—the Melrose 15 mannequin—on the Goya Awards in Spain.
