An AI fanatic’s viral submit has sparked debate about whether or not synthetic intelligence might quickly change social media work, particularly for these professionals whose every day grind revolves round content material creation.
Taking to X, Vipin Gautam wrote that instruments like Claude, an AI assistant constructed by Anthropic, at the moment are superior sufficient to deal with most social media duties. “BYE-BYE SOCIAL MEDIA MANAGERS IN 2026. I take advantage of Claude to design, edit, and schedule 30 days of content material in 2 hours,” he posted.
In his thread, he claimed that he used the AI assistant to create a full month’s content material plan – together with posts, captions, inventive hooks, and scheduling concepts – in simply two hours, a course of that sometimes takes days or even weeks.
(Additionally Learn: ‘Efficiently obtained away with out having to study Excel ever’: Claude brings AI to Excel and the web has ideas)
How did social media react?
Gautam’s submit rapidly gained traction, drawing combined reactions. Many customers stated AI can pace up content material creation however can’t absolutely change human judgment. They identified that model voice, cultural understanding, technique, and viewers engagement nonetheless require folks.
“Social media managers aren’t going away. They’re evolving. Those who survive are those who convey style and judgment that no immediate can replicate. AI handles the schedule and the grunt work. People deal with “ought to we even submit this?” That query is getting MORE precious, not much less,” one consumer wrote.
“Prompts with out actual knowledge entering into simply means you’re getting AI guesses popping out. Doesn’t matter what number of years of faux expertise you give it,” commented one other.
“2 hours for 30 days of content material. This is not a productiveness hack. It is a complete function being compressed right into a weekend job. The roles aren’t disappearing. They’re being redefined. Social media managers turn into AI administrators,” stated a 3rd consumer.
Nevertheless, one consumer wrote, “The 30 days in 2 hours half is what caught my consideration. Most automation nonetheless requires every day tweaking, but when Claude can really deal with the total content material pipeline with out babysitting, that adjustments every part for folks with zero margin for every day upkeep.”
“AI is revolutionizing content material workflows! The mixture of automation instruments and AI assistants is a game-changer for productiveness. Would like to see these prompts in motion,” commented one other.
