Meta CEO Mark Zuckerberg tries on Orion AR glasses on the Meta Join annual occasion on the firm’s headquarters in Menlo Park, California, U.S., September 25, 2024. REUTERS/Manuel Orbegozo
Manuel Orbegozo | Reuters
Meta‘s deprioritizing digital actuality in favor of synthetic intelligence and Web-connected good glasses has chilled the trade, resulting in considerations about its future.
“I can see the way it looks like a VR winter,” stated Jessica Younger, an impartial VR content material creator specializing in Horizon Worlds, Meta’s digital social community.
The social media large final week laid off 10% of staff who work inside its Actuality Labs unit, with the cuts centering on VR-related initiatives just like the Quest VR headsets, CNBC reported. Groups engaged on Horizon Worlds had been hit onerous and a few in-house studios had been shuttered. Roughly 1,000 jobs had been minimize, CNBC reported.
The transfer was a part of the corporate’s effort to redirect Actuality Labs investments from VR to AI and wearable gadgets just like the Ray-Ban Meta good glasses which might be co-produced with EssilorLuxottica, a spokesperson for the social media firm stated in a press release final week. Meta declined to remark additional past its earlier assertion.
Meta’s decreased funding in VR is notable contemplating how a lot the corporate has helped develop the trade since its $2 billion acquisition of Oculus in 2014. The corporate grew to become synonymous with VR when CEO Mark Zuckerberg modified its title from Fb to Meta, representing the founder’s obsession with a way forward for digital worlds known as the metaverse. Since late 2020, Meta’s Actuality Labs division has logged over $70 billion in cumulative losses.
Zuckerberg’s sudden reversal has some VR builders fearful about their future prospects. Whereas they stated they do not see Meta killing its VR efforts, a significant shift seems to be underway.
Andrew Bosworth, chief expertise officer and head of Actuality Labs at Meta Platforms Inc., in the course of the Meta Join occasion in Menlo Park, California, US, on Thursday, Sept. 18, 2025.
David Paul Morris | Bloomberg | Getty Photographs
Meta historically pronounces new Quest VR headsets throughout its annual Join convention within the fall, however in 2025, the corporate skimped on VR {hardware}. As an alternative, Meta launched its $799 Meta Ray-Ban Show glasses that comprise a single, built-in digital display screen.
“If Meta’s not placing out a brand new headset for an additional yr or two, it will really feel stale,” Younger stated. “It already form of does.”
Because the layoffs, Meta tech chief Andrew Bosworth has been vocal that the social media large isn’t abandoning VR.
“We’re nonetheless persevering with to speculate closely on this area, however clearly, VR is rising much less shortly than we hoped,” Bosworth advised tech publication Sources. “And so that you need to be sure that your funding is right-sized.”
Bosworth this week additionally circulated a put up by Oculus co-founder Palmer Luckey, who on Sunday wrote on X that Meta nonetheless employs the “largest group engaged on VR by about an order of magnitude.”
Though Luckey stated that he feels “actually dangerous for the individuals impacted” by the layoffs, the Actuality Labs modifications characterize “a great factor factor for the long-term well being of the trade, particularly the continuing incentives.”
‘The market has spoken’
Market analysis agency IDC stated in a December report {that a} main transition is going on within the so-called Prolonged Actuality, or XR, machine section. This class consists of VR and so-called mixed-reality headsets that permit customers to modify between digital environments and see their environment exterior the helmet. The class additionally counts AI-powered good glasses and extra highly effective variations with digital shows.
IDC initiatives the XR machine class to have grown 41.6% year-over-year to 14.5 million items shipped for 2025. However that progress has nothing to do with VR and mixed-reality headsets — these shipments are anticipated to drop 42.8% to three.9 million in 2025. The remainder of this XR class, which incorporates AI glasses with and with out shows, is projected to develop 211.2% year-over-year to 10.6 million items shipped for 2025.
Jitesh Ubrani, a analysis supervisor for market analyst agency IDC, characterised the VR headset market as area of interest and interesting to solely a small section of video avid gamers. Common shoppers appear tired of sporting “huge, cumbersome headsets” for prolonged VR periods like a lot of the tech trade hoped for roughly a decade in the past, he stated.
“The market has spoken,” Ubrani stated. “There are particular area of interest audiences that can proceed to make use of these headsets, but it surely’s not going to be broadly interesting.”
Guests expertise the brand new AR+AI glasses flagship product on the XREAL sales space at WAIC 2025 in Shanghai, China, on July 27, 2025.
Costfoto | Nurphoto | Getty Photographs
Andrew Eiche, the CEO of the Google-owned VR gaming studio Owlchemy Labs, stated it was all the time misguided to suppose VR was on the cusp of getting its breakthrough smartphone second. He referred to as it a “strategic mistake” to check VR headsets to iPhones
The VR market, Eiche stated, extra intently resembles old-school Atari online game consoles that had been common earlier than gross sales crashed throughout an notorious 1983 gaming market meltdown. It wasn’t till the late Eighties that Nintendo consoles helped revive the market, laying the groundwork for the general trade to balloon to the large sector it’s at present.
“Lot of tech individuals thought [VR] was going to be immediately wonderful, and the identical factor’s taking place with AI,” Eiche stated in regards to the tech trade’s pivot to the most recent craze. “If you’re long-term applied sciences, VR isn’t going anyplace.”
Nonetheless, Eiche stated that past Meta’s layoffs, different VR studios have additionally lately downsized as a part of a broader online game trade droop. As a result of Quest is the dominant VR headset available on the market, its app retailer is a key distribution channel for third-party VR.
Making issues worse, Eiche stated that Meta’s Horizon Worlds push got here on the expense of third-party builders who had been looking for visibility amongst Quest customers.
“We’re on the mercy of Meta,” Eiche stated, including that it “creates a state of affairs the place if Meta pulls again, all of us pull again.”
Eiche stated he is optimistic that the upcoming Steam Body wi-fi VR headset from gaming firm Valve will assist the market, in addition to the latest entries of different gadgets just like the Samsung Galaxy XR, which debuted in October, and Apple’s Imaginative and prescient Professional.
However Apple’s entry into the VR area in February 2024 hasn’t carried out a lot to maneuver the needle, and in January, IDC stated that Apple’s Chinese language manufacturing accomplice Luxshare stopped producing new Imaginative and prescient Professional headsets, signaling a scarcity of widespread client demand. Nonetheless, Ubrani stated that Apple’s $3,499 spatial computing headset has discovered some footing as a enterprise device.
“Apple did do properly in promoting to quite a lot of builders, however in addition they bought into some very huge firms,” Ubrani stated.
VR’s hope shifts to the enterprise market
“There have been sure quarters the place Apple beat Meta in enterprise,” Ubrani stated, due partly to the iPhone-maker’s expertise promoting gadgets to companies.
The enterprise VR market might not be as glamorous as its client counterpart, but it surely represents an space the place IDC has “seen gradual however upwards motion, as a result of firms are realizing that there’s nice ROI connected with deploying these headsets.”
As a part of Meta’s Actuality Labs cuts, the corporate stated in a assist web page that it might finish its Horizon managed providers program that was for companies that used Quest headsets for inside duties like digital worker trainings.
Meta failed to appreciate “how huge VR might be in the event that they adopted the larger image exterior of gaming,” stated Sean Mann, CEO of the startup RP1, which develops a “metaverse browser” for individuals to entry digital and augmented actuality environments.
As Meta downsizes its VR ambitions and steers Horizon Worlds to be a mobile-focused on-line gaming platform like Roblox, Younger stated she plans to maintain creating experiences on the platform.
Younger has been in a position to make a dwelling by getting paid by different Horizon builders to create trailers to advertise experiences obtainable to customers on the service. She’s additionally earned cash from Meta by profitable Horizon-related competitions meant to assist enhance the general platform.
However Younger stated she’s much less keen about Horizon’s cellular push, as a result of there was one thing particular in regards to the platform throughout its earlier, VR-centric years, significantly in the course of the Covid period.
“Horizon grew to become a lifeline for individuals remoted by the pandemic, incapacity, age or geography,” she stated. “Many customers who by no means imagined themselves as creators, who had no background in artwork or programming, had been impressed by their associates to strive.”
However Horizon misplaced is manner, and “what’s irritating now could be watching individuals declare it useless with out ever having skilled or understanding what it was,” Younger stated.
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