TikTok’s newly shaped US entity is off to a really bumpy begin. Because the app continues to face technical points affecting the advice algorithm, view counts and different options, TikTok can also be seeing a wave of pissed off customers uninstalling it, in line with new knowledge.
Analytics agency Sensor Tower, which tracks downloads and different app store-related metrics, advised CNBC that there was a 150 p.c rise in uninstalls of the TikTok app in america in contrast with the final three months. An analyst at Sensor Tower advised Engadget that TikTok’s US day by day lively customers (DAUs) have elevated about 2 p.c in the identical time interval, and are flat week-over-week. TikTok has blamed an influence outage at an information middle for inflicting points, however hasn’t mentioned when customers can count on a repair or defined how an influence outage might be accountable for nuking customers’ video views or drastically altering their advice algorithm.
On the similar time, an unbiased app referred to as UpScrolled has seen a surge in curiosity over the previous few days. The app is at the moment the ninth most-downloaded app within the US App Retailer and the second hottest social app (Meta’s Threads is at the moment within the primary spot for social apps). The app has additionally reached the highest 5 within the UK and Australian app shops. In america, its sudden reputation appears to be carefully tied to latest modifications at TikTok.
UpScrolled has seen 41,000 complete downloads between Thursday (the day the US three way partnership was formalized) and Saturday, in line with estimates from App Figures. The app, which was first launched final June, has been downloaded about 140,000 instances between Apple and Google’s app shops, in line with App Figures. Previous to final Thursday, the app was averaging lower than 500 downloads a day, in line with the corporate. The fast improve in downloads has apparently induced some points for the corporate which requested customers to “bear with us” on Monday.
Created by an Australian developer, UpScrolled appears a bit like Instagram. Customers can share pictures and shortform movies. The app defaults to a chronological “following” feed, although it does additionally suggest content material to customers. The app is “privately funded by its founder, Issam Hijazi, along with a small group of particular person traders who share our mission and values,” in line with an FAQ on UpScrolled’s web site. It at the moment has no adverts, although the corporate says it “most likely” will sooner or later.
This is not the primary time turmoil at TikTok has benefitted a beforehand little-known app. Chinese language app RedNote briefly grew to become the highest app in america early final yr as TikTok confronted a possible ban. RedNote’s reputation proved to be short-lived, although, because the 2025 TikTok “ban” ended up lasting solely a few hours.
However with new house owners at TikTok and rising frustration over technical points with the app, there might be a possibility for a brand new shortform video service that is not managed by an enormous company. And that is what UpScrolled appears to be betting on. “Too typically, customers are left unsure about whether or not their voices shall be heard or quietly suppressed,” the corporate writes on its web site. “UpScrolled modifications that by making certain each submit has a good likelihood to be seen, creating an setting that’s genuine, unfiltered, and equitable for all.”
