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Friday, February 3, 2023

Rajeev Chandrasekhar promises to address the imbalance in digital news monetization.

World NewsIndia NewsRajeev Chandrasekhar promises to address the imbalance in digital news monetization.

In a bid to address the “disproportionate imbalance” in the news industry, Union Minister of State for Electronics and Information Technology Rajeev Chandrasekhar has called on big-tech aggregators to support digital news creators and subsequently acquire Contribute to a fair share of income.

He was speaking virtually at the Digital News Publishers Association (DNPA) ‘Future of Digital Media Conference 2023’ in New Delhi on Friday.

Chandrasekhar emphasized that this imbalance between small creators and big tech platforms has not only affected the digital news industry but also the parent print media.

“It is clear that if the traditional news industry continues to be adversely affected, the future of journalism, our fourth pillar, will also be affected. Thus, it is also a question of journalism and credible content. It would have hurt the little guy. which is not the right thing for a country like India where we have potentially hundreds and thousands of content creators,” he said, adding that it was clear that at some point, the news Consumption in particular and content, in general, will increasingly move to the Internet.

The minister also acknowledged the challenges that accompanied India’s entry into the digitalization era and how there was no proper system of checks and balances to ensure the flow of accurate and factual news. Concerns arose over issues that affected the governance system. Greater democracy, the changing dynamics of the news publishing industry, their business and the social life of citizens.

He added, “As millions of consumers use the Internet and consumer products and services, time accountability for consumers is also something that needs to be built into and legislated for. For decades, regulations and legislation have Or government and social scrutiny and monitoring of digital platforms lagged behind innovation because it was seen that these were all innovative platforms and did not represent a threat or crime. With the proliferation of digital media and digital brands, We have seen these old media values ​​challenged or tested.

Responding to comments from Australian MP Paul Fletcher, who spoke about his efforts to force platforms such as Google and Facebook parent Meta to negotiate deals that would benefit news publishers more. Yes, Chandrasekhar confirmed that India is also approaching the issue in a similar manner. He added that the upcoming Digital India Act will address the issue of “asymmetric control” exercised by ‘big tech’ platforms.

The main focus of the DNPA conference revolved around the future of digital media in India and discussed how digital media businesses are trying to find business models to navigate a complex future. have been.

DNPA is an organization of the digital arms of the country’s leading media companies, representing both print and television organizations. The organization is dedicated to the development, support and protection of digital news publishers in the rapidly evolving landscape of the country. It represents the interests of its members to government, regulatory authorities, industry bodies, and other organizations whose policies and actions affect the digital news industry. The association represents 17 media publishers including HT.

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