The Ministry of Data & Broadcasting (MIB) at this time launched the TV Rankings Coverage 2026, which units out complete tips for regulating tv rankings in India. The coverage defines clear requirements for the registration, operation, audit, and oversight of businesses offering TV ranking providers, with the intention of making certain transparency, independence and accountability in viewers measurement.
Key Highlights of the Coverage
- Ease In Entry Norms: The online value requirement for a corporation prepared to register as TV ranking company has been decreased from current Rs. 20 Crores to five crores.
- Strict Anti-Battle Measures: To make sure neutrality, the Coverage supplies that not less than 50% of the Board of Administrators have to be Impartial Administrators with no ties to broadcasters /advertisers/promoting businesses. Moreover, businesses are prohibited from partaking in consultancy roles that might create conflicts of curiosity.
- Enhanced Pattern Dimension & Consultant Information: To enhance information accuracy, businesses should scale up their operations to 80,000 metered properties inside 18 months (6 months for current ranking company), ultimately reaching 1,20,000 properties. Measurement have to be technology-neutral, capturing information throughout Cable, DTH, OTT, and Related TVs. The info shall be captured from all of the TV viewing screens of the metered properties.
- Transparency & Privateness: Companies are required to publish their detailed methodology and anonymized information on their web sites. Moreover, all operations should strictly adjust to the Digital Private Information Safety (DPDP) Act, 2023 to safeguard viewer privateness.
- Accountability & Audits: A dual-audit system is now necessary, that includes quarterly inner audits and annual impartial exterior audits. The Ministry can even represent an Audit & Oversight Staff for periodic area inspections.
- Grievance Redressal: Companies should appoint a Nodal Officer to resolve complaints inside 10 days and set up an Appellate Authority for escalated disputes.
- Touchdown Web page Exclusions and Disclosure Necessities: Any viewership arising out of Touchdown Web page to not be counted within the viewership measurement. Nonetheless, Touchdown Web page can be utilized solely as a advertising and marketing instrument. The Broadcasters shall disclose the supply of its channel on the touchdown web page, if any, to the ranking Company.
- Compliance and Penalties: Non-compliance will entice graded penalties, starting from momentary suspensions of rankings to the cancellation of registration for repeat violations.
- Platforms Allowed to Publish Viewership Information: TV Distribution Platforms or OTT platforms could publish periodic viewership information of broadcasters/channels being performed on their platforms, on their web sites, with out acquiring registration or permission below these tips.
Via these measures, the Authorities of India reaffirms its dedication to a good, aggressive and well-governed broadcasting surroundings that safeguards the stakeholders and public curiosity.
The TV Ranking Coverage 2026 replaces the present Tips for TV Ranking Companies in India dated sixteenth January 2014. The TV Ranking Coverage 2026 is on the market on the web site of the Ministry.
