In April 2026, the expansion price of downloads of main native AI purposes within the international market confirmed a stratified sample. The month-on-month development of ChatGPT and Google Gemini was virtually zero, whereas the mainland market skilled an general contraction. The downloads of the highest 10 purposes virtually all declined. The competitors for the present market grew to become extraordinarily intense. Qianwen nonetheless ranked first when it comes to promoting funding, accounting for over 50% of the whole market share.
Why did such a phenomenon happen? What different vital adjustments and developments are there in the whole AI utility trade?
To assist trade practitioners rapidly perceive the month-to-month intelligence of the AI promoting funding circle, the DataEye Analysis Institute commonly releases month-to-month remark experiences on native AI merchandise together with the ADX trade model and Diandian Knowledge. The info covers downloads and promoting funding.
Total Market Knowledge
(I) Estimated Downloads of Native AI Apps
1. Distribution of Downloads of Native AI Apps on Each iOS and Android within the World Market
In response to Diandian Knowledge, in April 2026, the estimated whole variety of downloads of native AI apps on each the Apple App Retailer and Google Play within the international market (together with the Chinese language mainland) reached 365 million instances (excluding repeated downloads), a month-on-month lower of 9.23%.
Amongst them, ChatGPT, Google Gemini, Dola, Claude, and Remini ranked within the high 5, accounting for 47% of the downloads of native purposes on each platforms within the international market, a 3-percentage-point enhance in comparison with March.
Particularly, among the many high 5 purposes, ChatGPT accounted for 21% of the downloads, a 2-percentage-point enhance in comparison with March. It was additionally the one utility among the many high 5 with a share of over 20%. Google Gemini accounted for 11% of the downloads, the identical because the earlier interval. Dola and Claude accounted for 7% and 6% respectively. It’s price noting that PixVerse, which ranked fifth within the earlier interval, dropped out of the highest 5 this era, and was changed by Remini, which ranked fifth.
2. Distribution of Downloads of Native AI Apps on the Apple Platform within the Mainland Market
In response to Diandian Knowledge, in April 2026, the estimated whole variety of downloads of native AI apps on the Apple platform within the mainland market reached 26.655 million instances (excluding repeated downloads), a month-on-month lower of 16.95%.
Amongst them, Doubao, Jimeng AI, Yuanbao, Qianwen, and Mayi Afu ranked within the high 5, accounting for 69% of the whole market share.
Particularly, among the many high 5 purposes, Doubao accounted for 22% of the downloads, a 2-percentage-point enhance in comparison with March. It was additionally the one utility among the many high 5 with a share of over 20%. The obtain shares of Jimeng AI, Yuanbao, and Qianwen have been throughout 15%, with little distinction general. It’s price noting that the obtain share of Mayi Afu decreased considerably, from 11% within the earlier interval to five% on this interval.
(II) Modifications in Estimated Downloads of Main Native AI Apps
1. Modifications in Downloads of Main Native AI Apps on Each Platforms within the World Market
In response to Diandian Knowledge, from March to April 2026, among the many main native AI apps within the international market, ChatGPT ranked within the first echelon when it comes to downloads, far forward of comparable merchandise. The downloads of Google Gemini, Dola, Claude, and Remini confirmed a transparent stratification.
Particularly, the obtain developments of ChatGPT and Google Gemini have been comparatively comparable, with a major enhance in late April. The each day downloads of ChatGPT elevated quickly from round 2.3 million instances to round 3 million instances, and the each day downloads of Google Gemini elevated quickly from round 1.3 million instances to round 1.65 million instances. The developments of the opposite 3 merchandise have been comparatively steady in April.
The DataEye Analysis Institute believes that: The numerous enhance within the downloads of ChatGPT in late April could also be associated to the discharge of the GPT-5.5 mannequin. On April 23, OpenAI formally launched the GPT-5.5 collection of fashions, which is the primary fundamental mannequin to be utterly retrained from scratch since GPT-4.5. It could drive a major enhance within the downloads of ChatGPT.
2. Modifications in Downloads of Main Native AI Apps on the Apple Platform within the Mainland Market
In response to Diandian Knowledge, from March to April 2026, the downloads of main AI apps on the Apple platform within the mainland market usually declined.
Particularly, the downloads of Doubao have been probably the most steady general, but in addition confirmed a major decline beginning on April 19. The each day downloads decreased from round 210,000 instances to a minimal of round 160,000 instances. Jimeng AI nonetheless maintained a fluctuating development, however the minimal downloads decreased considerably, from round 130,000 instances to round 60,000 instances. The downloads of Mayi Afu decreased probably the most considerably, from a excessive of round 140,000 instances in March to round 30,000 instances on the finish of April, a so – known as “steep drop”.
(III) Distribution of Promoting Supplies for Native AI (Apps + Mini – Packages) within the Mainland Market
In response to information from the ADX trade model, in April 2026, the variety of promoting supplies for native AI merchandise within the mainland market reached 1.324 million teams, a month-on-month enhance of 8.94% in comparison with March.
Amongst them, Qianwen, Yuanbao, Doubao, Wenxin, and Mayi Afu ranked within the high 5. These 5 merchandise accounted for 97.3% of the month-to-month promoting supplies for native AI merchandise within the mainland market.
Particularly, Qianwen ranked first with a share of fifty.3% when it comes to promoting supplies. Yuanbao adopted carefully. In distinction, Doubao accounted for under 2.0%, and each Wenxin and Mayi Afu accounted for lower than 1%.
(IV) Modifications within the Variety of Promoting Supplies for Main Native AI Apps within the Mainland Market
In response to information from the ADX trade model, in April 2026, for the promoting supplies of main native AI apps within the mainland market, the promoting funding development of Qianwen was comparatively steady, with the each day variety of promoting supplies largely round 50,000 teams. The variety of promoting supplies of Doubao decreased extra considerably, from round 5,000 teams in the beginning of April to round 2,000 teams on the finish of the month, and as soon as dropped to just a few hundred teams within the center.
The DataEye Analysis Institute believes that: The continual decline within the variety of promoting supplies of Doubao is some extent worthy of consideration. As a result of whereas the variety of promoting supplies has declined considerably, its downloads nonetheless rank first amongst native AI apps on the Apple platform within the mainland market. And within the context of a common decline within the downloads of main merchandise, the decline within the downloads of Doubao is extraordinarily restricted. Contemplating that the variety of promoting supplies of Doubao dropped sharply in March however the downloads elevated considerably, because of this the model moat of Doubao has mainly been shaped, and it may possibly obtain the “low – funding, excessive – retention” mannequin with its excessive penetration price and model energy within the C – finish market.
Rankings
(I) Obtain Rating of Native AI Apps
1. Obtain Rating of Native AI Apps on Each Platforms within the World Market
In response to Diandian Knowledge, in April 2026, ChatGPT continued to high the obtain rating of native AI apps on each platforms within the international market, with 76.37 million downloads. Google Gemini adopted carefully, with 41.89 million downloads. The downloads of each merchandise have been mainly the identical as in March. Dola and Claude ranked third and fourth, with 26.83 million and 21.54 million downloads respectively. The downloads of the opposite 6 merchandise have been throughout 5 million instances.
It’s price noting that the downloads of the 2 main merchandise on this rating have been mainly the identical as within the earlier interval, whereas the downloads of Dola and Claude within the second echelon each elevated to a sure extent. For instance, the rise of Claude reached 8.18%. As well as, Jimeng AI, which was newly listed within the earlier interval, had the most important decline of twenty-two.79% on this rating and have become the tenth on the record.
Lastly, PixVerse, which ranked fifth within the March rating, and Grok, which ranked tenth, dropped out of the April rating. They have been changed by Refoto and Nova, which ranked seventh and eighth respectively. And Refoto had the best month – on – month enhance in downloads of 88.11% within the rating.
2. Obtain Rating of Native AI Apps on the Apple Platform within the Chinese language Mainland Market
In response to Diandian Knowledge, in April 2026, Doubao continued to high the obtain rating of native AI apps on the Apple platform within the mainland market, with 5.89 million downloads, a month – on – month lower of 8.85%. Jimeng AI, Yuanbao, and Qianwen adopted carefully, with downloads all exceeding 3 million instances. The downloads of Mayi Afu, DeepSeek, and Kimi all exceeded 1 million instances. The downloads of the opposite 3 purposes have been all lower than 1 million instances.
It’s price noting that the downloads on this rating usually declined. Apart from DeepSeek, which had a slight enhance of 0.51%, the downloads of the opposite 9 merchandise all decreased month – on – month. Amongst them, Mayi Afu had the most important decline of 60.54% within the rating.
The DataEye Analysis Institute believes that: The final decline within the downloads of native AI apps on the Apple platform within the mainland market in April might imply that the market has entered a stage of pure development pushed by customers’ actual productiveness wants and each day utilization habits, and the bubble element has been additional squeezed out.
(II) Rating of Promoting Supplies for Native AI within the Mainland Market
In response to information from the ADX trade model, in April 2026, Qianwen ranked first within the rating of promoting supplies for native AI apps within the mainland market, with 666,000 teams of promoting supplies. Along with Yuanbao, they have been within the first echelon. Doubao adopted carefully, with 26,000 teams of promoting supplies, rating within the second echelon. The promoting supplies of the opposite 7 merchandise have been all lower than 10,000 teams, rating within the third echelon.
On this rating, the variety of promoting supplies of main merchandise continued to extend. The variety of promoting supplies of Qianwen elevated by 11.21% month – on – month in comparison with March. The variety of promoting supplies of Doubao within the second echelon continued to say no, with a decline of 59.20%.
It’s price noting that AI Douyin and 360AI Zhijian, which ranked sixth and seventh within the March rating, dropped out of the April rating. They have been changed by Wenxin and EVE. Amongst them, the variety of promoting supplies of Wenxin elevated practically 35 instances this era, and the variety of promoting supplies of the AI companion product EVE additionally elevated by 340.51%.
