The occasion, now in its second yr, introduced collectively greater than 150 C-level decision-makers from apps and gaming firms throughout six Southeast Asian markets. The summit convened senior trade leaders below the theme “Mini Moments, Max Affect,” exploring how TikTok’s ecosystem can energy the following section of app progress throughout the area, driving full-funnel affect and AI-driven innovation at a world scale.
In response to knowledge from Sensor Tower, the worldwide app economic system continues to reveal strong momentum, with shoppers downloading 149 billion apps and producing 167 billion USD in in-app income in 2025. On the middle of this enlargement is Southeast Asia the place shifting client engagement behaviors have turned the area right into a launchpad for 2 high-growth classes: Quick Dramas and Gaming.
